Willard bought his Republican Presidential Primary win in Florida with $15,000,000 in ads (between his campaign and his SuperPAC). He spent, roughly, $21 per voter. What interesting is that 92% of all the ads for this race were negative -- and only 0.1% were pro-Romney:
That's right, the only pro-Romney ad wasn't even broadcast in the English language.
The bulk of the ads were run by Mr. Romney and his PAC, Restore Our Future, which spent a combined $15.4 million on television and radio advertising in Florida. That compares with $3.7 million for Mr. Gingrich and his allies, according to an analysis by a Republican media strategist not working for either candidate.
The tone and content of the commercials were almost as lopsided. Of all the spots that ran in Florida for the last week, 68 percent were attacks on Mr. Gingrich, Kantar Media found. Only 9 percent were favorable toward him.
Ads assailing Mr. Romney accounted for 23 percent of the political commercials that were broadcast. Yet less than 0.1 percent were pro-Romney, Kantar found. That sliver of a figure was because of one ad the Romney campaign broadcast in Spanish, which featured Mr. Romney’s son praising his father’s leadership abilities.
So what's Willard's "positive" vision for America?:
And I'm going to stand and defend capitalism across this country, throughout this campaign. I know we're going to get hit hard from President Obama, but we're going to stuff it down his throat and point out it is capitalism and freedom that makes America strong."Stuff it down his throat." You kiss your wife with those lips, Willard? I mean, unless you're a dyed-in-wool Obama hater, what's to like about this guy?:
That's right, Willard Mitt Romney. The more you see him, the less you like him.
When Romney ran for the presidential nomination and lost in 2008, the share of Americans who saw him positively never topped 30 percent. By last month, that number had dropped to 24 percent, according to The Wall Street Journal/NBC News poll.
Romney took a beating last week in South Carolina over his business career at Bain Capital and his taxes -- and so did his image among voters. A Washington Post poll released Tuesday, three days after Romney lost the South Carolina primary, found a 17 percentage-point drop over two weeks among independent voters who viewed Romney favorably.