Financial reports filed Monday with the Federal Election Commission indicate that Romney's campaign spent $19 million in January -- nearly three times as much as it raised -- as the former Massachusetts governor defeated Newt Gingrich in New Hampshire, lost to him in South Carolina and then topped him in Florida.
Restore Our Future, meanwhile, raised $6.6 million and spent $13.5 million, mostly on ads attacking Gingrich that helped Romney win the Florida primary. By the end of January, Romney's campaign had $7.7 million on hand and the pro-Romney PAC had $16.3 million.
And it's not even close to General Election time yet. The Obama campaign must be loving this.
Why the need to spend so much? It's not the brilliant competitive field -- it's the candidate. Over the past few days this video, of Romney speaking at a campaign event in Michigan, has become the emblem of the flailing candidate, utterly adrift, unable to summon authenticity, speaking in what appears to be a panic:
The trees are the right height...not just the Great Lakes but the inland lakes...I love car, I love American cars...WTF, Willard?
If you want to do some local pandering, you need to be prepped with the names of local restaurants, local products, local anything specific. Normally there's front people to do this but the better candidates don't fake it, they actually know. The fact is, Romney hasn't lived in Michigan for more than half a century, but he's trying to rely on biography yet again to score points...total disconnect from any kind of reality -- or vision.
Look, at a human level, I might feel sorry for Mitt that he has to actually compete and could quite possibly still lose his so-called "home state" to Rick the Theocrat. But I just can't feel sorry for a candidate who has consistently lied through his teeth in smearing President Obama ever since his campaign began.
He's a wealthy man, so no pity there, and he's smart enough (on paper) that he should know better. He should have studied up on Presidential leadership, not rightwing talking points. He should have taken a chance by leading on issues his party might not be in sync with him on, and shown real intelligence and grit.
Instead, he reaps the whirlwind. Just keep spending, Mitt. Your combined $32.5 million spend in January did more to boost the economy than anything your GOP Congressional party-mates have done in four years.