Which brings me to the question of Mad Men, returning with Season Four this upcoming Sunday, one week prior to the HBO show season premiere. I understand creator Matt Weiner's ironclad refusal to give spoilers, but there's no new footage in any of the trailers released for this season thus far. Will that hurt viewership?
Yes, the HBO series is based on a series of published novels the spoiler issue isn't the same, but they sure are giving fans what they want -- and building to a fever pitch. Just this past weekend, at WonderCon in Anaheim, they put my head on a spike: