Is it a gaffe if all you're doing is revealing the truth behind your campaign curtain?
I think this one is going to stick, especially coming on the heels of a big Primary win (Illinois) and repeating his snatch-defeat-from-victory pattern of following wins with gaffe's. There's already a website up with Mitt's Etch-a-Sketch position changes -- just click on the words to see yet another example. Both Rick Santorum and Newt Gingrich brandished an Etch-a-Sketch today, and the political ads just write themselves.
Here's Romney (a terrible candidate to begin with) trying to put the genie back in the bottle later in the day:
You have to bet that his approval ratings will fall further, and maybe this is the big opening that Santorum needs to scoop Romney in the upcoming state contests.
BTW, I love the Etch-a-Sketch product and have since childhood. I love that it's been owned by the same company that created it for over 50 years. I love the statement they put out today and, most of all, hope their sales rocket skyward...as the Romney campaign tumbles towards hell.