Monday, February 07, 2011

K to C

Hot on the heels of yesterday's new media/new media merger comes today's: Keith Olbermann is reported by The NY Times as headed to Current TV. That's a move from establishment cable media to new media grassroots, continuing the narrative one day later.
Current TV is a public affairs channel which was co-founded by Vice President Al Gore. If Olbermann goes there, he would be landing at a much smaller channel than his former home, MSNBC. (The Times notes that Current is only available in 60 million homes, whereas MSNBC is available in 85 million homes.) He would also not be able to start for some months; the deal he made with MSNBC upon his departure stipulated that he not appear on television for at least half a year. But the move would allow Olbermann to potentially bring a whole new audience to Current.

It's a social media world. The new broadcast channels are Facebook and tablet apps. The gates of international broadcast have been blown open, there's a huge populist train riding through -- and picking up both speed and passengers, and both AOL and Olbermann have jumped on aboard.

Hello, 2011.

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