2012: The President Announces

Very interesting starting gun for President Obama's 2012 reelection campaign -- a video in which he doesn't appear at all, just his supporters and volunteers, designed to emphasize the need to join the organizing soon:



Read the campaign's first talking points here, including my two favorites of the bunch:

• Over the next year and a half, we will create a grassroots organization that’s more far-reaching, focused, and innovative than anything we’ve built before.
• Winning the future is not a spectator sport. It’s something we have to fight for. We can’t protect the progress we’ve made — or make any more — if we fail to mobilize. That’s why we’re getting started now.

Gobama.