Friday, October 03, 2008

I Can't Believe It's Not BULLOCKS

Or, Never Mind the Butter:

So John Lydon, a.k.a. the great punk rock hero of the Sex Pistols, Johnny Rotten now thirty years ago, just got paid gobs of cash to hawk butter. The most shocking part is seeing him in a typical kitchen set. And while the ad does play off his often less-tame sense of humor, it's still a massive sell-out...or is it?

After all, the recent Sex Pistols reunion dates were called the "Filthy Lucre" tour. And their second and last album was called The Great Rock & Roll Swindle.

And what says English more definitively than such a punk icon?

I'm sure there's no "limited supply" of Country Life butter over there and expect sales to soar. It may seem "pretty vacant" of Johnny, but those are your "problems" as he's a man with a monthly mortgage to pay (here in sunny Los Angeles), not "a 12-inch squirrel."

So it's a holiday in other people's churnery. God save my toast. Cholesterol in the U.K., it's coming some time, may-be. To quote Noah Cross played by John Huston in Chinatown, "Politicians, ugly buildings, and whores all get respectable if they last long enough."

And now you can add once-banned rock & roll revolutionaries to that list as well.

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